Jo JS K
Prima deli is famous for their freshly made crisp waffles. If you make a customer wait for fresh made crisp hot waffles, it better be hot and fresh.
PrimaDéli promotion for $1 Mini Muffins on select Wednesdays in July and September.
1 / 29
PrimaDéli promotion...
A display case fille...
Image 3
PrimaDéli bakery sho...
A menu board display...
A close-up shot of a...
A hand holds a fresh...
A festive Christmas...
A festive chocolate...
A waffle is being sp...
A hand holds a fresh...
A close-up shot of a...
A person is preparin...
A baker in a red shi...
A display case fille...
A display case fille...
Interior view of Pri...
Christmas log cakes...
A counter displaying...
A display case fille...
PrimaDéli bakery sho...
A menu board display...
The PrimaDéli shop s...
A display case fille...
A display case fille...
Failed to parse AI r...
A display case fille...
A display case fille...
Interior view of a P...
PrimaDéli
Food
Desserts & Bakery
Location: Level B1, Unit Number #B1-K11
Quality products and services
Services
Offers takeaway
Offers delivery
PrimaDeli at Changi City Point brings Singapore bakery heritage and quality confectionery products to customers seeking traditional cakes, pastries, and their famous waffles in a bakery setting that operates Monday to Friday from 10:00 AM to 9:00 PM, Saturday to Sunday from 10:00 AM to 9:30 PM with convenient takeaway and delivery services. This Singapore bakery chain represents decades of baking expertise and local culinary traditions, offering customers access to signature waffles, traditional cakes, Asian-inspired pastries, and confectionery items that reflect the rich heritage of Singapore baking while maintaining consistent quality standards that have made PrimaDeli a household name for generations of Singaporean families.
The bakery experience at PrimaDeli demonstrates significant operational challenges with extremely inconsistent service standards, particularly from elderly staff members who consistently receive criticism for rude, impatient, and unprofessional behavior that creates negative customer experiences despite the quality of the baked goods. Customer reviews reveal serious service issues including staff rushing customers, rolling eyes, dismissive attitudes, poor communication between team members, confusing ordering processes that send customers back and forth between stations, and even reports of cockroach sightings that raise food safety concerns. However, some customers report positive experiences with friendly staff members who provide generous portions and helpful service, suggesting inconsistent training and service standards that require immediate management attention.
Strategically positioned in the basement level of Changi City Point with consistent foot traffic from shoppers seeking traditional Singapore bakery items, PrimaDeli benefits from location that provides natural opportunities for customers to purchase waffles, cakes, and pastries during shopping trips or as dedicated visits for their favorite bakery treats. The store operating hours accommodate various customer schedules, making it suitable for morning pastry purchases, afternoon waffle treats, or evening dessert acquisitions that cater to different dining and snacking preferences. Despite service challenges, the brand reputation for quality baked goods continues to attract customers seeking traditional Singapore flavors and bakery items that have maintained popularity across generations. With its combination of heritage recipes and significant service challenges, PrimaDeli requires urgent operational improvements to match product quality with service standards.
Operating Hours
Opening Soon
Opens in 1h 33m
Tuesday
(Today)
10 AM - 9 PM
Wednesday
10 AM - 9 PM
Thursday
10 AM - 9 PM
Friday
10 AM - 9 PM
Price Distribution
$1–10
80%
$10–20
0%
$20–30
20%
Overall Rating
2.2
/
5
Based on 15 reviews
Mall Ranking
#156
Out of 164 shops
Category Ranking
Not enough ratings
Negative Reviews
Nikhil K
Disappointing Experience - 18 November 2024 ~6:10PM I recently visited PrimaDéli at Changi City point, hoping to enjoy their offerings, but my experience was far from pleasant. While the shop displayed an impressive variety of cakes and pastries, the behavior of the staff left a sour taste in my mouth. As I browsed through the options, the staff kept interrupting repeatedly, asking, "Which one do you want?" It seemed like they were in a rush to wrap up the transaction without giving me the time to decide. Their attitude was impatient, and the constant questioning made the process of selecting a cake unnecessarily stressful. Shopping for cakes is often about taking time to decide on the perfect option for an occasion or mood. Unfortunately, the staff's rude and hurried demeanor turned what should have been an enjoyable experience into a frustrating one. This visit was disappointing, and I hope the management can address the staff's behavior to ensure future customers are treated with patience and respect. A little courtesy can go a long way in improving customer experiences.
James Hang
Waffles are way too undercooked. Tastes like jelly…
Wanga
Very soft and fluffy waffles (not dense at all for those who like dense waffles), but I feel it is lacking in the fragrant pandan taste..
Jules
Bought some chocolate tarts, durian puffs and custard puffs from here. Sadly, the durian puffs do not taste like durian .. Guess it’s durian flavoured. Very light durian taste only. Custard puffs also not up to standard. Won’t return again. The children tried the chocolate tarts so I can’t comment about the taste.. Each piece of these costs $1+ which was not worth it for its taste .
XY
Visited here on 22/06 on 3:40pm , the staff that was making the waffle attitude was so rude !
Dylan Lim
Saw a cockroach when waiting for waffles. Yikes! Man who manned behind the counter brushed of when being informed of what happen
Justsg 329
Visited this place today (27/10) around 10:30 AM, and the service I received was beyond unacceptable. The lady working there was incredibly rude. I was simply trying to buy a waffle and milk tea, but her attitude was unbelievably hostile. She was dismissive, rolling her eyes, and seemed irritated. It felt like I was inconveniencing her just by being there! I was shocked at how unprofessional she was. No one deserves to be treated like that, especially customers. Definitely won’t be visiting if I saw her, and I wouldn’t recommend this place to anyone who expects basic courtesy and decent service. Avoid at all costs!
Janice Pinto
If I could give the service 0 stars I would! Incredibly rude old lady at the counter, who rushes you to make the order when you aren’t even in queue and just standing at the side looking through options. She needs to desperately correct her attitude considering there are so many negative reviews about her! The management should take note. Customers are not an inconvenience to a business, don’t treat them like one.
Chua Shi Min
Visited on 14 Jan 7pm: I DONT EVEN WANT TO GIVE 1 STAR. ZERO STARS FOR THE SERVICE . No communication between staff especially this elderly lady at the cashier counter. She is very rude. I was pushing a pram , happily wanted to order a waffle. She chase me to the other end to make order waffle and said ordering not here. So I thought FINE, maybe payment is not done here. I u turn and walk with my heavy pram to the other side just to order. But before I reach, some other lady just cut my queue and ordered 4 Waffles. But I am the one who is at the cashier before this lady who cut the queue come into pic. I tell myself nvm it’s ok. I order my waffles thinking I can make payment immediately yet the staff send me back to the cashier AGAIN. WHATTTT?! Why throw the customer like a ball. Throw me here and there without proper explanation. No communication between staff at work. No teamwork?!?! What is wrong with ordering at the counter? Must it be separately so clearly? Why cannot let me make payment? I can also walk over myself if the old lady staff is so LAZY to pass the message to the other staff who is an arm length away from her but let me make the payment first right since I am already . Why so rigid with the hard rules. Plus no one is at the waffles queue when I am at the cashier. No customer at all. Only me. I mean it’s just one sentence right. She even dare to talk back and give me attitude and say everywhere is the same ORDER FIRST THEN PAY FIRST. SURE OR NOT. Seletar Mall Prima deli previously deliver such a good service and have never separate like this . I have never hear such thing. Even if it’s true, THIS OLD LADY ATTITUDE IS THE WORST. SO RUDE and NASTY. Make me lost all my appetite.
Jason Kwok
Ordered kaya waffle and it was ok. Visited the outlet on 8 Jul, around 430pm. I am very unhappy about the elderly sales lady in tudung service attitude. Extremely rude and offensive. Clearly the service staffs attitude can be improved (need a lot). They do not communicate within themselves at all. Extremely disappointed that I must provide this feedback.
Positive Reviews
Skye Cai
Aunty is very friendly, introduced their waffles as natural made recipes and no other added ingredients. Many choices to choose from in terms of the flavours. Double flavours doable with additional prices. The waffles is soft and really worth to go for.
CP
When it comes to consistently good waffle and at this price point, there is none other than PrimaDeli waffle. It’s a favourite across all ages and at anytime of the day. It is soft, light, fluffy and crispy on the outside when eaten fresh out of the waffle maker. To me, the plain version is my favourite most of the time to savour the goodness of the waffle.
Jin N
Got some lil bites from the office today morning and wanted to rearrange some items upon purchase to mix and match. Lady (sorry I didn’t ask for name but a malay lady) tending the shop was so helpful. 5stars for Great customer service :)
jani
The customer service is awesome. The sweet aunty working there was so kind and gave me a generous portion of biscoff filling. The waffles is crispy on the edge and soft on the inside! I love it. The cakes are also delicious and the aunty even told me about the expiry date before getting it to make sure I know. I really appreciate it thanks! Pls do visit this store whenever you have a chance to.
Write a Review
Our Menu
Menu Images
Menu Highlights
Traditional
PLAIN
$1.90PEANUT BUTTER
$2.10KAYA
$2.10Flavored
CHOCOLATE
$2.40CHEESE
$2.40BLUEBERRY
$2.40
Menu Highlights
Traditional Homemade Waffle
PLAIN
$1.70PEANUT BUTTER
$1.90KAYA
$1.90CHOCOLATE
$2.20CHEESE
$2.20BLUEBERRY
$2.20
Menu Highlights
Traditional Homemade Waffle
PLAIN
$1.70PEANUT BUTTER
$1.90KAYA
$1.90CHOCOLATE
$2.20CHEESE
$2.20BLUEBERRY
$2.20Photo Gallery
29 photos